This post contains affiliate links. We may receive a commission for purchases made through these links without any extra cost to you. Thank you for your support. Have you ever felt that you have an idea but don't know what to write? Have you ever been stuck on a blank screen for hours? To be honest with you, copywriting is hard.

"I decided to use my background in machine learning to kind of automate this process.

Imagine buying a dress online because a piece of code sold you on its'flattering, feminine flair' -- or convinced you'romantic floral details' would outline your figure with'timeless style'. The very same day your friend buy the same dress from the same website but she's sold on a description of'vibrant tones', 'fresh cotton feel' and'statement sleeves'. This is not a detail from a sci-fi short story but the reality and big picture vision of Hypotenuse AI, a YC-backed startup that's using computer vision and machine learning to automate product descriptions for ecommerce. One of the two product descriptions shown below is written by a human copywriter. The other flowed from the virtual pen of the startup's AI, per an example on its website.